Week 7 Readings

Ideation in Practice: How Effective UX Teams Generate Ideas

By Aurora Harley

Data from 257 UX professionals shows that quality UX ideas come from ideating early in the design cycle, drawing inspiration from user research, and working with a group. Many struggle with generating ideas because they lack time, managerial support, and a methodology for conducting effective ideation sessions.

Guiding Questions

  • Think about a time you had to come up with ideas—either individually or as a group. Was it effective? How could it have been made better?

  • What are some times when more formal structure could facilitate/streamline the ideation process? What are times when it could hinder the process?

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